Hi, hi! Lydia here.

Thanks for stopping by.

I’m a brand strategist and creative director who’s endlessly curious about what makes a brand click. I’ve worked with 60+ clients around the world, helping them build brands that feel cohesive, intentional, and alive— through strategy, design, photography, content creation, marketing, and more.

Whether I’m designing a website, planning a photo shoot, or disecting the typography on a cereal box, I’m constantly analyzing brands that I encounter in the wild and building a game plan in my head for how they can improve and grow creatively.

Want to collaborate? Need my resume? Reach out.

Currently—

Working:

Leading all things brand and strategy at Objective Brand, where I get to do my favorite thing: connect dots and make brands make sense.

Reading:

Remarkably Bright Creatures, Go As a River, and Unreasonable Hospitality. I’m always on the hunt for beautiful storytelling—fiction or nonfiction.

Loving:

Training for my first full marathon (!!!)— something I truly never thought I’d do. It’s a slow build, but I’m getting there, one run at a time.

Features & more—
Here are a few topics I’ve spoken on in past presentations:

Building a Strong Brand Identity in Five Steps from Photobooth Expo

Customizing Any Element on Your Squarespace Site Using Custom CSS from Square Summit

Streamlining your Brand Process from Simply Profitable Designer Summit

Working with One Client at a Time from Step into Clarity Summit

How to Price your Services Strategically and Authentically from Thrive Summit

Establishing an Online Presence as an E-commerce Company from Pathway to Profitable Prints

Integrating Custom CSS into your Shopify Design Process from Amplify Shopify

Designing a Life you Love as an Entrepreneur from Good Boss