Hi, hi! Lydia here.

I’m a brand strategist, business consultant, and creative director who’s endlessly curious about what makes a brand click. I’ve worked with hundreds of clients around the world, helping them build brands that feel cohesive, intentional, and alive— through strategy, design, photography, content creation, marketing, and more.

Whether I’m leading a strategy workshop for a SaaS company, planning a photoshoot for a financial firm, or dissecting the typography on a cereal box, I’m always thinking about how brands show up—and how they can evolve with clarity and creativity.

Want to collaborate? Reach out.

MY APPROACH

Design is magical. But good design is meant to solve a problem, to tell a story—and even the best design can’t do that well when it’s not grounded in a foundation of strategy.

I always start wide, then zoom in slowly and intentionally. On the strategy side, I’m focused on two things: the one phrase that differentiates a brand and the string that ties its audience together. When I can distill that into a clear foundation—like investing made human for Seeds or a breath of fresh hair for The Mae—everything else can be built with clarity.

I bring the same intentionality to business development, from scaling my own studio to nearly half a million in revenue to securing $200K+ contracts through pitches and proposals. My approach is people-first and relationship-driven: I thrive on connecting client needs with creative solutions, whether that means presenting to executives, refining a pitch deck, or building long-term partnerships.

Currently—

WORKING:

Leading all things brand and strategy at Objective Brand, where I get to do my favorite thing: connect dots and make brands make sense.

READING:

The Correspondent, My Friends, and Unreasonable Hospitality. I’m always on the hunt for beautiful storytelling—fiction or nonfiction.

LOVING:

Training for my first full marathon (!!!)— something I truly never imagined I’d do. It’s a slow build, but I’m getting there, one run at a time.

Features & More—
Here are a few topics I’ve spoken on in past presentations:

Building a Strong Brand Identity in Five Steps from Photobooth Expo

Customizing Any Element on Your Squarespace Site Using Custom CSS from Square Summit

Streamlining your Brand Process from Simply Profitable Designer Summit

Working with One Client at a Time from Step into Clarity Summit

How to Price your Services Strategically and Authentically from Thrive Summit

Establishing an Online Presence as an E-commerce Company from Pathway to Profitable Prints

Integrating Custom CSS into your Shopify Design Process from Amplify Shopify

Designing a Life you Love as an Entrepreneur from Good Boss

Strategic Branding in MBA and Executive classes at The Wharton School