As much as I have a soft spot for digital marketing, experiential marketing wins every time.

A few months ago, Anonymous Health approached us with an idea for an onsite launch of their new product line, Access AI: a three-prong solution to support patients at the most critical parts of the journey. It improves quality of care— making sure patients get the help the need, in the way the need it, at the time they need it— and in turn, minimizes admin tasks and supports intake teams and clinicians.

I served as Executive Project Lead, and together with Anonymous, we created the Access AI Lounge activation in San Fransisco during the annual OPEN MINDS Service Excellence Institute. The campaign included:

• A pre-event webinar “Inside The Psychological Patient Journey: What The Research Reveals About Why People Delay Care— & What Happens When Access Is Built Around It”, designed to warm up leads and serve as an introduction for the onsite event

• A digital marketing campaign that covered email, social, and digital ads

• A curated target list for the Access AI Lounge, aligned with Anonymous’ ICP (C-suite, VPs, owners/operators of SUD, ABA, I/DD, and BH centers) and followed by personal invitations and call follow-ups

• Creative direction and concepting for the lounge: run of show, booth design (including complimentary chair massages for attendees!), print design, and vendor management

The campaign was under a significant time crunch— ideated and executed in under eight weeks. Even still, we met our attendee goal and exceeded our organization goal, personally connecting with and/or giving product demos to 23 organizations represented by 50 attendees, totaling a revenue market share reach of ~$1.2B.

anonymoushealth.com ☞