Making recovery a reality.

RECADEMY is an above-brand learning collaborative dedicated to advancing addiction treatment, hosted by OPEN MINDS and sponsored by Indivior. Through monthly webinars led by industry experts, the platform covers substance use disorder treatment topics and effective models of care, with a goal of driving memberships to the RECADEMY community.

As Senior Project Lead, I lead the annual marketing campaign, shaping both strategy and creative direction while serving as the primary client contact. Each webinar is supported by a comprehensive, multi-channel campaign—including email marketing, social media thought leadership, display ads, press outreach, and curated content—designed to build awareness, drive attendance, and sustain engagement beyond the event.

Since RECADEMY’s launch, we’ve grown from 0 to 300+ members with:

• upwards of 200 views per webinar,

• an average engagement rate of 18.25% on social,

• an average of 10m 53 seconds spent on the site, per user,

• a 34.1% increase in resource page views,

• and a member satisfaction score of 87%.

The online learning community will run through the duration of 2026, and I’m honored to be apart of a project that’s leading to better and faster addiction treatment.

recademy.com ☞