Curated interiors, simplified.

Founded by interior designer Lauren Knowlson, Roomology was created to make quality design accessible—helping homeowners cut through the overwhelm of renovations with thoughtfully crafted, premade design packages. Lauren had the vision and expertise but needed a brand that reflected both sophistication and approachability. I led the project, serving as Creative Director and guiding brand strategy, naming, creative direction, visual identity, and Brand Standards to bring the concept to life.

Our strategy was to position Roomology as approachable yet refined—making the brand feel stylish and aspirational, while still easy and stress-free. We translated that into a visual identity built around an elegant serif logo, versatile brand marks, and a clean design system that balanced warmth with sophistication. I also developed icons to illustrate the design process, making the service intuitive and user-friendly. The result was a cohesive, modern brand that makes great design feel both attainable and elevated for its audience.

Website coming soon.