The future of investing is human.

After working as financial advisors for decades, Zach and Michael Conway—a father/son duo—recognized the need for a platform that could make values-based investing scalable, and in 2019, Seeds Investor was born. As the company grew, they needed a brand that matched their vision—something that felt as human and future-focused as the platform itself. I served as project lead on the rebrand, guiding strategy, voice, visuals, and marketing to help Seeds stand apart in a crowded fintech landscape.

This work began with in-depth user interviews to uncover what advisors truly valued, leading to a clear Brand Ethos that positioned Seeds as the “invisible engine” behind advisors’ businesses. From there, I worked with our marketing team on go-to-market strategy that included podcast naming, long-form content, and social storytelling. Together, these efforts gave Seeds a differentiated narrative that honored their mission and equipped them to scale while staying grounded in what makes them unique: putting human connection at the heart of investing.

useseeds.com ☞