Less worry. More living.

Riverbend has built a strong reputation for easing the burden of life’s financial transitions with honesty, clarity, and care. Clients describe them as down-to-earth experts, trusted partners, and friends who make finances feel less overwhelming. Still, their brand presence didn’t fully capture that warmth, steadiness, and confidence. I led the project, working closely with our design and marketing teams and guiding strategy, voice, visuals, and brand standards that aligned their identity with the reputation they had already earned.

We began with client interviews that revealed what people valued most, then distilled those insights into a Brand Ethos and narrative centered on Riverbend’s tell-it-like-it-is advice and deeply personal approach—all of which came together in the Brand Story video (coming soon). From there, I partnered with our copywriter to shape a confident yet approachable voice, established Brand Standards, and directed visuals and messaging frameworks that brought their promise—less worry, more living—to life across channels. The result is a clear, differentiated identity that reflects Riverbend’s role as a trusted guide through life’s biggest transitions.

New site coming soon.