The Mae
Services
Brand Strategy
Creative Direction
Visual Identity
Web Copy
Web Design + Dev
Social Media
Email Marketing
Industry
Beauty & Wellness
Agency
Telltale
Where effortless beauty meets elevated style.
I partnered with The Mae from 2020-2025 as their freelance creative director, leading the brand through a full brand evolution. I started with brand strategy before designing a refreshed identity and new website then streamlining messaging so every touchpoint felt sophisticated yet approachable.
After launching the rebrand, The Mae’s revenue grew by 57% in one year, they hit over $1 million in revenue, and in both 2022 and 2023 were recognized among the Top 200 Salons in the US—all while building a brand experience that truly reflects how clients feel during their salon visits.
themaesalon.com ☞
IN THEIR WORDS
“Lydia and her team have elevated our brand more than we ever could have dreamed! Her help has given us the digital footprint that we've been looking for to match the vision of where we see the business going. Not only is it beautiful, but it’s made marketing so much easier because we have quality brand standards that reflect our vision. We have many people working with social media content at any given time and it makes communication effortless for our team. The expectation is clear because it's spelled out so clearly. We trust Lydia’s expertise, her standards and her creative eye. She knows how to bring your brand to life as a top-notch, stand out company.”