The Mae
Services
Brand Strategy
Creative Direction
Visual Identity
Web Copy, Design + Dev
Brand Standards
Social Media
Email Marketing
Industry
Beauty & Wellness
Location
Indianapolis, Indiana
Agency
Telltale
Where effortless beauty meets elevated style.
I partnered with The Mae from 2020-2025 as their fractional creative director, leading the brand through a full brand evolution. I started with brand strategy before designing a refreshed identity and new website then streamlining messaging so every touchpoint felt sophisticated yet approachable.
Our brand strategy foundation also led to an expansion and redesign of the salon interiors, as well as the addition of a spa. I worked alongside their interior team to direct the space, ensuring a cohesive experience for clients both online and in person.
After launching the rebrand, The Mae’s revenue grew by 57% in one year, they hit over $1 million in revenue, and in both 2022 and 2023 were recognized among the Top 200 Salons in the US.
themaesalon.com ☞
IN THEIR WORDS
“Lydia and her team have elevated our brand more than we ever could have dreamed! Her help has given us the digital footprint that we've been looking for to match the vision of where we see the business going. Not only is it beautiful, but it’s made marketing so much easier because we have quality brand standards that reflect our vision. We have many people working with social media content at any given time and it makes communication effortless for our team. The expectation is clear because it's spelled out so clearly. We trust Lydia’s expertise, her standards and her creative eye. She knows how to bring your brand to life as a top-notch, stand out company.”