Investing in the comprehensive health and well-being of our North Carolina community.

Trillium Health Resources is a specialty care manager for individuals with serious behavioral health, intellectual and developmental disabilities in the state of North Carolina. After a handful of organizational level changes, we came alongside their team to provide interim marketing leadership—maintaining continuity across initiatives, stabilizing and supporting internal teams, and advancing the marketing function to strengthen Trillium’s positioning for future growth and their upcoming funding rebid.

As Senior Project Lead, I:

• Led a comprehensive brand refresh including a new brand standards guide, partnership-specific logos, a brand story video concept, a custom slideshow template, and all new brand template for print and digital usage

• Managed the advertising relationship with their media buying partner, working with our team to design new display ads, track metrics, and adjust for optimal results ​

• Supported operational recommendations alongside our Chief Creative Officer, including a new Marketing SOP, ADA/Section 508 compliance guide, a recommended org chart, migration from Canva to Figma, an email segmentation initiative, and planning for their new Marketing VP hire

• Directed social media strategy— a new content calendar, ad spend strategy, optimized content for LinkedIn and Meta, all of which resulted in:

  • Facebook: 55% increase in content interactions and 46% increase in follows​

  • Instagram: 17% increase in link clicks and 450% increase in follows​

  • LinkedIn: 41% increase in impressions and 48% increase in reactions​

Over the course of this engagement, the Trillium partnership evolved from targeted brand and marketing adjustments into a broader, organization-wide rebrand initiative.​ Across teams, feedback consistently reflected increased alignment, improved responsiveness, and growing confidence in the marketing function as a strategic partner.

trilliumhealthresources.org ☞