Strategist, art director, and typography aficionado obsessed with building impactful brands.

Strategist, art director, and typography aficionado obsessed with building impactful brands.

Strategy / Voice / Art Direction / Marketing— Fintech — 2025

Riverbend

Strategy / Voice / Art Direction / Project Management — Finance — Coming Soon

Oath

Strategy / Voice / Art Direction / Project Management — Finance — Coming Soon

Strategy / Voice / Copy / Marketing — Finance — 2024

Strategy / Visual Identity / Copy / Squarespace / Marketing — Beauty — 2025

Roomology

Strategy / Naming / Visual Identity / Shopify— Interiors — Coming Soon

Strategy / Voice / Art Direction / Shopify / Marketing — Ecommerce — 2023

Strategy / Visual Identity / Shopify / Marketing — Ecommerce — 2022

Strategy / Voice / Visual Identity / Squarespace — Interiors — 2024

Strategy / Visual Identity / Squarespace — Interiors — 2024

Strategy / Visual Identity / Squarespace — Travel — 2021

Strategy / Visual Identity / Marketing — Ecommerce — 2022

Testimonials

“If you’re looking for someone to be in your corner 100% before, during, and even after your project, Lydia is your girl. She goes above and beyond to make sure you are supported throughout the process and they effectively communicate every step of the way. Lydia was able to translate my vision into into reality and create something that was not only beautiful, but also backed by intentional strategy.”

Momento Goods

“I hired Telltale because Lydia seemed like she had her shit together! She was super organized from the beginning, extremely prompt, creative, and accommodating.”

Anne Pulliam Interiors

“Lydia brought my brand to life in a way that I never thought possible. Right from the get go it was clear that she had such a good understanding of my business, and I could not be more thrilled the results— she is friendly, reliable, and fun to work with.”

Noma Collective

“Before I even finished working with Lydia, I’d increased my income by 150% because of the confidence and clarity I gained. I absolutely love my new visual elements and its crazy the amount of value that the strategy contains, even by itself. This new direction has me excited about my business again and has given me the ability to be selective with clients I really want to work with— ultimately preventing burnout. It’s priceless.”

Maggie Braucher